Hyundai Hope On Wheels Marks 27 Years with $27 Million Donation—and a Bold New Look

At Crain Hyundai of Bentonville, we’re more than just your trusted local dealership. We’re part of a movement that’s making a difference in the lives of children and families across the country. This year, Hyundai Hope on Wheels, Hyundai’s nonprofit organization dedicated to pediatric cancer research, is celebrating a major milestone: 27 years of giving—and $27 million in new grants for lifesaving work.

Since 1998, Hyundai Hope on Wheels has donated $277 million to pediatric cancer research. This has helped more than 25,000 children in their fight against cancer. The organization is committed to funding innovative research aimed at finding cures. Scientists can apply for funding to foster new interdisciplinary collaborations. Now in its 27th year, the organization continues its mission of hope, healing, and progress.

A Renewed Mission, A Powerful Impact

In 2025, Hyundai Hope on Wheels will award $27 million in pediatric cancer research grants. This goes to children’s hospitals and medical institutions across the United States. These funds support cutting-edge cancer research and survivorship programs. They also provide access to long-term care for survivors.

With this year’s contributions, the organization will have awarded more than 1,400 research grants. These go to over 175 pediatric institutions. That means more treatments, more resources, and more hope for children and their families. The lasting impact of these contributions profoundly affects children and their families. It provides emotional and psychological support that shapes their outlook and aspirations. These go well into the future.

This isn’t just a Hyundai initiative. It’s a community-wide movement supported by over 850 Hyundai dealers nationwide. We at Crain Hyundai of Bentonville are proud to help. When you buy a Hyundai, you’re helping fund this vital cause.

Expanding Across North America

2025 also marks a major expansion for Hyundai Hope on Wheels. The program now reaches children and hospitals in Canada and Mexico. As the organization grows across the continent, the goal is simple. Make hope accessible to children everywhere. Hyundai Hope on Wheels is committed to improving health outcomes for children. This is done by providing access to cutting-edge treatments and comprehensive care.

Pediatric cancer remains the leading cause of death by disease for children in the U.S. Hyundai’s global expansion means more research, better outcomes, and a stronger support network for families across borders. Clinical trials play a crucial role in advancing pediatric cancer treatments. They help develop new therapies and improve survival rates for childhood cancers.

New Look. Same Mission.

This year, Hyundai Hope on Wheels unveiled a fresh new brand identity. This highlights the progress the organization has made. It also shows its unwavering commitment to the future. The organization is dedicated to advancing research in pediatric cancer. It continually funds innovative studies and raises awareness. All in an effort to improve outcomes for children affected by cancer. Additionally, Hyundai Hope on Wheels supports the development of novel therapies. This includes chemotherapy and immunotherapy, through clinical trials to improve patient outcomes.

What’s New:

• The iconic handprint remains at the heart of the logo. It represents the children the organization fights for.
• A wing, heart, and leaf have been added to symbolize hope, love, and healing.
• A modern font and brighter color palette reflect the optimism and momentum of this life-changing mission.

This redesign honors the past while embracing the progress made—and the work still to be done.

Meet the 2025 National Youth Ambassador: Jackson Trinh

As part of the 2025 campaign, Hyundai Hope on Wheels has welcomed a new voice. This year, 10-year-old Jackson Trinh of Albuquerque, New Mexico. He’s a cancer survivor and this year’s National Youth Ambassador.

Jackson joins Emmy Cole, the 2024–2026 ambassador. They will visit hospitals and attend various events across the country. Their goal is to inspire children and raise awareness. Their stories of survival, strength, and hope bring the mission of Hyundai Hope on Wheels to life in the most personal way.

Their journeys highlight the emotional resilience required to cope with treatments like chemotherapy.

You can read more about Jackson and Emmy at HyundaiHopeOnWheels.org.

Coming in September: National Childhood Cancer Awareness Month

Later this year, Hyundai Hope on Wheels will present its 2025 research grants. These will be given to hospitals during ceremonies across the country. These celebrations will lead up to National Childhood Cancer Awareness Month in September. A national event will be held in Washington, D.C. It will honor the organization’s 27-year journey and its mission to find cures for childhood cancers.

This month-long campaign helps raise visibility for pediatric cancer. It encourages others to join the fight. You can help out through donations, sharing stories, or purchasing a new Hyundai. Hospitals are crucial in providing treatment and support for pediatric cancer patients. Institutions like St. Jude lead the way in advancing medical research and improving survival rates.

A Local Dealership Making a National Difference

At Crain Hyundai of Bentonville, we’re proud to support Hyundai Hope on Wheels—not just in name, but in action. Our dealership is dedicated to supporting the organization’s mission to aid pediatric cancer research. We also support providing mental health support for patients and their families. Every new Hyundai purchased here contributes to the cause. It helps bring hope and healing to children who need it most.

Funding is crucial in advancing pediatric cancer research. It enables independent investigators to pursue groundbreaking projects. When you shop with us, you’re doing more than upgrading your ride. You’re helping fund breakthroughs in cancer treatment. It also provides support for survivors. It helps make brighter futures for kids around the world.

How You Can Get Involved

• Buy a Hyundai – A portion of every sale supports Hope on Wheels
• Spread the Word – Share this story with friends and family and talk about donation opportunities to maximize support for pediatric cancer research
• Donate or Learn More – Visit HyundaiHopeOnWheels.org to support the mission

Community efforts play a crucial role in advancing research and providing assistance to affected families.

Driving Toward a World Without Pediatric Cancer

For 27 years, Hyundai Hope on Wheels has turned miles into moments of hope, thanks to partners like Crain Hyundai of Bentonville—and drivers like you. Together, we’re driving toward a cure for pediatric cancer and a day when no child has to face cancer alone.

Researchers play a crucial role in advancing pediatric cancer treatments, relying on private funding sources to support their innovative and translational research.

From all of us here at Crain Hyundai, thank you for being part of the journey.

Tags: cancer research grants, childhood cancer awareness, childhood cancer survivors, Crain Hyundai Bentonville, Hyundai donation, Hyundai Hope on Wheels, Hyundai nonprofit, National Youth Ambassador, pediatric cancer research
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